Design Decision

Shape the Style of a New Brand

This short survey is designed to gather your preferences and feedback on a few alternative brand styles and designs for an upcoming product release. Please review the options, indicate which one you prefer, and share a brief explanation of your choice.

This brand will be sold in-store at major consumer retailers such as HomeGoods, T.J.Maxx, and Ross, so our objective with these designs is to find something with standout visibility in high-traffic, high-competition retail environments. The primary consumer demographic for this product is women aged 30 to 60, so the branding and design style should align with their aesthetic preferences.

When you're done, you can submit your contact information for a chance to win a $100 prize. Thank you for your participation. Your feedback makes a difference!

Oops! Please select a choice before submiting your vote.

Sleek and Modern

This style embraces sophistication with a touch of glamour through sleek typography, wooden accents and high-end visual style that evokes elegance and refinement that wouldn’t feel out of place in a modern kitchen. It’s designed to feel contemporary and upscale, perfect for attracting consumers who appreciate a sense of luxurious, fashion-forward design. This look is made to jump out on crowded shelves and suggest premium quality at a glance.

Clean and Simple

Minimalist and timeless, this style focuses on clarity, balance, and elegant simplicity. With lots of open space and straightforward typography, it communicates ease, honesty, and no-frills practicality. This aesthetic appeals to consumers who value simplicity, functionality, and dependability in their products, while proving a clean contrast with the visual clutter of competing brands. It’s approachable, fresh, and quietly confident.

Thank you!

Your input and feedback is appreciated and will shape how we approach this design going forward.

To be eligible for the $100 prize draw, simply submit your contact details by filling out this form. If you’re selected as the winner, we’ll be in touch.

Thanks again for taking the time to share your thoughts.